Technology has advanced to the point of giving both customers and businesses an immense amount of power. Instead of relying on adverts, customers can now browse user-created reviews, compare prices, seek expert opinions and more. It’s futile for a business to try and regain the position of superiority. Instead, businesses should embrace this newfound balance and remember that customers now also have unprecedented purchasing power.
One such technological advancement is online video streaming. With the broadband internet connection being commonplace, it’s possible for a business to get untold amounts of adverts and new customers—simply due to the fact that one of its videos or video streams went viral.
Let’s take a look at 5 benefits video streaming can offer to your business:
- Immediacy
Never before could a business have such immediate contact with the customer as today. There is a certain allure in being virtually present as an event happens as opposed to watching a recording. This is the same element that makes reality shows so popular. An unpredictable nature has viewers on the edge of their seats.
- Condensation of information
A picture says a lot more than a page of words. Instead of detailing in writing what your product is and how it’s used, why not show it live to potential buyers?
- Lower production costs
You can setup video streaming backend for a relatively low cost compared to the traditional cost of video production. True, this also means that production values will not be as high and the audience will be exposed to blunders of the filming crew, but that doesn’t necessarily have to be a bad thing since it gives a realism to the content that consumers appreciate.
- Flexibility
Typical production of a video or an advertisement involves a lot of people doing a lot of unnecessary work. This translates into a lot of money lost for no reason. Yet that is the way it’s always been done. With video streaming, it’s possible to have a one-man-crew which cuts down costs immensely and makes on-the-fly, daily changes possible.
- Spontaneity
With online video streaming, it’s possible to simply start streaming and speak your mind. This gives a certain genuine feel to the content, which simply would not exist before. In the old business model, spontaneity was a terrifying idea; but now the way people see businesses has changed dramatically. Carefully crafted corporate images are a thing of the past as people can keenly distinguish between artificial and genuine content. Whoever is unable or unwilling to adapt to this fact will go the way of the dodo bird.
DDlisting 